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Marlboro's success has never been merely a triumph of marketing, but a result of its deep embedding in American Western culture. In the 1950s, Western-themed films, television shows and literary works in the United States were at the peak of their popularity. Marlboro seized this cultural trend and fully tied its brand to the lifestyle of Western cowboys. There is no deliberate product promotion in its advertisement visuals — only scenes of cowboys herding horses on grasslands, resting by campfires, and galloping through canyons, allowing consumers to subconsciously equate Marlboro with th...
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